facial serums | what are they & why do i need them

facial serums | what are they & why do i need them

What are serums

Serums are more concentrated then the regular run of the mill daily moisturizer. They are meant to treat facial concerns such as redness, dark spots, fine lines, wrinkles, dehydration, dullness, and the like. Most are on the thicker side- but are a liquid formula- and their formulas include powerful antioxidants and vitamins. Serums also come in specific facial features- meaning they make one for all over the face and ones that are just for the under eye area. 

How do you use serums

Serums are meant to be added to your daily skin routine- but some can also be used as a standalone product at night (ie. dr. brandt® glow by dr. brandt® overnight resurfacing serum). 

When adding to your daily skin routine, wash your face, use toner, smooth the serum all over your face, wait for your face to dry, and then layer your moisturizer over the serum. Once everything is dry, add your makeup and do what you usually do. Basically: wash -> tone -> serum -> moisturize

Of course if using a toner irritates your skin, then skip it. The main thing is to add the serum to your face before moisturizing. 

Why should I add a serum to my beauty routine

Serums are able to penetrate the deeper layers of skin that your regular moisturizer is unable to. 

Where can I buy serums

Honestly, you can buy serums almost anywhere nowadays. And they really aren't that expensive. Target has a nice array of eye and face serums to fit every budget, as do Birchbox, Sephora, and Ulta. And I'm relatively sure Walgreens, Amazon, and Walmart do too. 

How do I pick a serum

There are so many serums on the market today, and it's really hard to decide which one is for you, especially if you are wanting to pay a pretty penny for a good one. 

First, you need to figure out what serum you are looking for- face, eyes, all over, or both. If you don't know, it's ok- you are probably just wanting a general- all over- serum then. 

Second, you need to figure out what you are trying to correct. Do you suffer from redness, fine lines, dark spots, etc. and want to correct that? Since some serums are facial ailment specific, it helps to know. But don't worry- there is a good amount of serums out there that actually do everything. 

Third, I would recommend that you make a trip to Sephora and try some serum samples out. Most of the customer service ladies should know their serums/face products, so ask them questions- they can point you int he right direction. And you can try up to three samples on each visit- just tell them you are in the market for a serum and need to find the right one for you.

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